That’s because it probably is. You’re delivering the information in an Auditory style, one of the adult learning styles.
The main styles of adult learning are visual (watching), kinaesthetic (doing, role play or on-the-job) and auditory (listening). Another type is written, writing it down.
One of the best ways to form the habit of using all learning styles is to observe when information does NOT sink in. You’re results driven and you’ll be motivated if you can get more out of your staff FAST.
Another way to increase learning is to put the information into either a logical sequence within their current system or to give it an acronym.
A long time business mentor of mine used quite a few key acronyms in his electrical retail empire including AFTO meaning “ask for the order” which he had made into magnets and you couldn’t escape them, they were everywhere. WBCS meaning worlds-best-customer-service which was backed up by note pads titled “Barrier to WBCS”, a form one could anonymously fill in and put in his tray. WBCS was everywhere, you could not escape this either. It was the Title behind things like “we’re all trying to say YES to the customer”. Simple, effective. Of course all this was backed up by an exceptional induction process.
In my business we have the ABC of client satisfaction as well as a series of “checklists” titled Checklist A, Checklist B and so on. The use of both an acronym and a logical series.
A really great staff induction series backed up by an exam is a great way to delivery the information a new recruit needs to hit the ground running. Add-on an experienced staff member as their “buddy” for the first 3 months and you’ll reduce the time lost in hand-holding a new-bee.
Another benefit to a thorough induction process is that if the new-bee (or any staff member) is not following a certain process you can re-deliver that section of the induction or ask the whole induction be done again.
To keep this information organised I recommend the software tool bloomfire http://bloomfire.com